Packaging Bags Business Guide Book
Dive into our Packaging Guide and unlock the secrets to creating a memorable and functional packaging company. Whether you're a business aiming to stand out or an individual seeking elegance, our guide offers a wealth of industry insights, eco-friendly options, and innovative designs.
This meticulously crafted guide is brimming with industry secrets, innovative design strategies, and practical tips to ensure your packaging company not only captivate but also resonate with your audience. Whether you're a burgeoning startup or an established business looking to revamp your packaging strategy, this guide will equip you with the knowledge to make informed decisions, set your brand apart, and turn every company into an unforgettable experience.
Elevate your brand's visibility, enhance customer loyalty, and unleash the untapped potential of your products with a packaging that speaks volumes before the unboxing even begins. Step into the future of packaging with our guidebook – where your brand's journey from ordinary to extraordinary begins.
INTRODUCTION: In today's competitive market, packaging plays a crucial role in product success. As an introduction to packaging. We emphasize the role of packaging in marketing and consumer perception, showcasing its ability to shape brand identity and influence purchase decisions. The Art of Packaging: Designing for Success is a comprehensive guide that explores the multifaceted world of packaging design. From protecting products to captivating consumers, this book delves into the principles, strategies, and techniques required to create packaging that not only meets functional requirements but also captivates and engages the target audience. This quick guide looks at the making of Packaging bags. Eco friendly Packaging bags are the now common carriers that substituted polythene after the August 2017 ban on the latter. The guide will give you a very good picture of the opportunity in the business, equipment, process, market and production. On the face of it there is a huge opportunity in the business what with the rush to fill the gap created by the ban. However actual success will depend on a variety of factors including understanding of the market, efficiency of operations and the ability to get the products to as many consumers as possible. The Opportunity The Mass Market Opportunity Mass market consumers are looking for practical and affordable packaging products for their everyday shopping and carrying needs. Until August 2017, this need was largely fulfilled using polythene papers. However, a government ban triggered by environmental concerns, of the kind of polythene papers used by the mass market consumers has left a gap in the market. A gap existing packaging material manufacturing companies are struggling to fill. Before the ban there were at least 260 packaging material manufactures, 176 of these in a way or another leaning towards polythene bags. After the ban the latter’s equipment became obsolete and many closed down. Of the remaining, our market research shows, only 22 had the capacity to produce eco-friendly bags for the mass market such as non woven bags. These companies were largely focused on the Rwandan market which banned the use of polythene papers in 2008. Still Rwanda is a comparatively smaller market. According to World Bank in 2016 Rwanda had a population of 11.92 million people, compared to Kenya with a population of 48.46 million, growing at a rate of 2.6% annually. Presently the Kenyan market is presently at an experimental stage with as many types being introduced as are losing favour in the market. A new company should enter the market first to help meet the demand for eco friendly bags. Secondly will be to come up with the ideal bags for the mass market. Before September 2017 the mass market consumption of polythene papers was estimated to be around 160 million bags per month. Although consumption levels are expect to initially decrease because of increased recycling and the higher cost of the present biodegradable bags its not to a level that will make the bags business obsolete. Our estimate based on data from vendors is that consumption will settle at between 95 million and 130 million bags per month.